Murray's Megatrends

The Build to Rent (BTR) sector is experiencing a seismic shift that's reshaping the entire landscape of operational living investment.

Amid the constant narrative of housing becoming increasingly unaffordable, new data reveals a counter-trend that challenges conventional wisdom.

For years, the Build to Rent sector has been caught in an escalating "amenities arms race," with developers competing to offer ever more elaborate facilities.

The Build to Rent sector's geographic diversification story—once a tale of steady expansion from London into secondary and tertiary markets—has taken an unexpected turn.

The Build to Rent sector faces an existential threat that could undermine years of growth and investment.